• ​Provide leadership and direction for the effective business operation of the assigned region
  • Develop and implement successful commercial strategies for the region to achieve company goals and objectives for accelerated growth
  • Assume full P&L accountability of the region
  • Review market research and analysis to create detailed business plans to ensure that all commercial opportunities are optimized and if necessary, adjust to meet changing industry, market and competitive conditions
  • Collaborate with and coordinate diverse teams (Marketing, Sales, After Sales etc.) to ensure operational and strategic goals are achieved
  • Understand the value drivers of the business and identify profitable opportunities to grow revenue and market share
  • Define and implement annual budget and administer financial targets to monitor the performance of the region
  • Monitor performance of commercial activities using key metrics and prepare reports for senior management
  • Direct market channel development activity and coordinate sales distribution by establishing sales territories, targets and goals.
  • Monitor competitor products, sales and marketing activities
  • Build and maintain partnerships with key stakeholders (both internal and external)
  • Build, develop, mobilize and lead a high performance team


  • Strong leadership skills and experience
  • Tenacious and results driven with high business acumen
  • Proven strategic aptitude and ability
  • Ability to build strong relationships and work collaboratively with others
  • Credible and confident communicator with the ability to influence
  • Innovative with entrepreneurial flair
  • Committed to learning and development
  • Successful track record and experience gained within a similar position either within the Powersports Industry and/or a Consumer Products company
  • Four year college degree from an accredited institution; MBA preferable

About BRP


At BRP, we have a visceral connection to our consumers, one created from a shared passion for the Ultimate Ride. Our teams have a unique ability to develop market-shaping products and services that move people physically and emotionally.

Distributed throughout more 100 countries, our product line-up includes Ski-Doo and Lynx snowmobiles, Sea-doo watercraft, side-by-side all terrain vehicles, Can-Am Spyder 3-wheel vehicle, Evinrude marine propulsion systems, marine propulsion systems and motors for Rotax karts, motorcycles, and small planes, as well as a full line-up of parts, accessories, and clothing.

Our 11,000 employees make up a big family of diverse cultures who all share a common value: innovation. Our people are passionate and qualified; by joining BRP, you will evolve at the heart of an experienced team that will welcome you with open arms.

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