General Sales Manager

Black Wolf Harley-Davidson, located in Bristol, Virginia, is looking for a General Sales Manager committed to inspiring team members, helping our customers succeed and growing our business with integrity. This opportunity is a professional level sales and management position. The role requires an understanding of store systems, motorcycle systems, parts knowledge and is responsible for developing and maintaining professional customer relationships and program growth. Being a part of our exciting, fun, and dynamic culture is not just about working for a dealership, it’s about embracing a lifestyle of freedom, passion, team members you can call friends, good times, and great rides!

An Equal Opportunity Employer



·         Achieve overall sales goals and service objectives

·         Manager and grow professional customer relationships/sales, including building and holding team accountable to executing customer action plans

·         Selection, hiring, development, performance management, coaching, scheduling and engagement of sales team members.

·         Ensure execution of all inventory and operational standards

·         Coach all sales team member to deliver on customer expectations

·         Manager on duty responsibilities

·         Ability to lead change management

·         Embrace diversity and foster a respectful environment for both customers and team members

Essential Job Skills Necessary for Success as a General Sales Manager:

·         Working knowledge of motorcycle systems preferred

·         Use Microsoft software effectively

·         Calculate figures and amounts such as discounts, percentages, sales increases, and gross profit percent

·         Ability to review and analyze business reports, such as profit and loss statement (P&L)

·         Hold others accountable, inspect work quality and give feedback in a way that is inspiring

·         Ability to work an assortment of days, evenings and weekends as needed

Experience that Sets a General Sales Manager up for Success:

·         2-3 years of experience managing a team of 5-8 Team Members in a fast-paced and highly dynamic retail environment

·         Successful experience managing profitability; proven financial and business acumen



·         High school diploma or general education degree (GED), Bachelor’s degree in business or a related area preferred.

·         Certificates, Licenses, Registrations

·         Must have a valid driver’s license

·         Motorcycle endorsement required


·         401K

·         Paid Vacation

·         Paid Holidays

·         Medical, Dental, Vision

·         Life Insurance

·         Cancer Insurance

·         Accidental Insurance

·         Disability Insurance

·         Health Flexible Spending Account

·         Company discounts

·         Upward mobility

·         New Hire Orientation

·         Training

·         Onboarding

·         Professional Development

·         Personal Growth



Job Type: Full-time


About Black Wolf Harley-Davidson

Cole Harley-Davidson

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