Battlefield Harley-Davidson in Gettysburg, PA is seeking a highly motivated Vehicle Sales Manager to lead our sales department.  Must have proven sales management experience with strong leadership ability to train, develop and coach sales and F&I staff. Proven track record of obtaining and exceeding sales goals while achieving maximum profitability and customer retention. Will require a strong knowledge of the market, understanding of sales department financial data, and excellent people skills.  Possess a passion for Harley-Davidson.

Major Duties and Responsibilities
1)         Sales Department Operations

  • Oversee and manage all operations of new and pre-owned vehicles.
  • Ensure sales department contributes acceptable levels of gross and net profit.
  • Ensure sales personnel are well trained, motivated, and available when needed.
  • Determine sales quotas for sales personnel in accordance to their skill levels.
  • Oversee sales, trade-ins, and delivery of all new and used vehicles.
  • Maintain a sales history and/or vehicle history log book.
  • Establish realistic forecasts.
  • Initiate and maintain an inventory control system along with net profit objectives which eliminate the possibility of “lower than anticipated” profits.
  • Become familiar and efficient with all phases of the computer system required for sales management.
  • Maintain a balanced new unit inventory in proportion to sales.
  • Establish procedures to ensure timely and proper completion of all paperwork.
  • Maintain showroom with a variety of vehicles set-up with different accessories and paint schemes, displayed in a well-lighted environment which draws customers.
  • Maintain clean efficient facilities.
  • Initiate procedures for quick and efficient handling of warranty items, including tagging and proper storage of these items.

2)         Customer Service

  • Provide prompt, dependable, high quality, vehicle sales to customers by
    using current pro-active feature benefit sales techniques
  • Greet customers immediately, in a courteous and friendly manner.
  • Handle telephone transactions quickly, and courteously.
  • Ensure customers are properly qualified for needs, wants, and ability to buy.
  • Institute a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.
  • Ensure cross sales of P&A, financing, general merchandise, warranties, HOG Dues, insurance products and services.
  • Develop and ensure use of a common and consistent quotation methodology for vehicle sales, trade-ins and purchases.
  •  Establish and ensure road test, pre-delivery inspection, and vehicle delivery policies and procedures are followed.
  • Handle customer complaints reasonably, showing empathy and a positive
    attitude, and demonstrate our commitment to “Make Things Right”.

3)         Management

  • Maintain sales follow-up programs.
  • Maintain budgeted revenue and expense objectives.
  • Develop promotional campaigns in conjunction with the parts and service departments.
  • Maintain efficiency reports on sales representatives.
  • Provide reports to GM, as requested.
  • Develop monthly and annual objectives for the department in collaboration with GM.
  • Attend training sessions to keep current with sales department issues.

Supervisory Responsibilities

  • Establish departmental work schedule, balancing the work load of all employees.
  • Train Sales Representatives to use consistent and current sales methodologies.
  • Set policies and procedures for sales department.
  • Manage employee performance (evaluate and council) and conduct performance reviews in a timely manner.
  • Assist with recruiting, interviewing, hiring, and terminating employees.
  • Forward records of all employee performance reviews, disciplinary actions, job promotions, pay adjustments and letters of recommendation to appropriate personnel for placement in personnel files.
  • Provide training for all sales employees (seminars; workshops; sales schools, etc.).


  • Treat all employees and customers fairly, courteously, and with dignity.
  • Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees, GM and owner(s).
  • Remain current with all sales department training available by reviewing ProSell & P.A.C.E. tapes and attending seminars, workshops, and other related training programs.
  • Be prompt and available for flexible scheduling.
  • Be honest and fair in all business dealings.
  • Demonstrate an interest in growing the sales business.
  • Focus on quality.

Qualifications & Job Requirements

  • 5 years progressive experience within the sales department of a motor vehicle dealership.
  • Prefer knowledge and experience with sales of Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.

Physical Demands

  • The noise level in the work environment is occasionally loud.
  • Occasionally requires the ability to balance and push a 600+ lb. motorcycle.

Working Conditions

  • Is potentially exposed to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
  • Occasionally, exposed to exhaust fumes or other airborne particles.