Salary Range: $75,000 - $125,000


This position is responsible for the sale of the organization’s products in a specified region or major geographical area and provides ongoing support for sales, marketing, and service.  The Regional Sales Manager is responsible for achieving monthly wholesale and retail sales objectives by Dealer.  This position will manage active dealers within a specified territory and recruit, sign, onboard, and train new dealer candidates (PNDs) per target within the region.



·       Develops and maintains existing dealer relationships, obtains orders, coordinates service and sales training, etc.

·       Works with Zone Sales Manager to identify, recruit and onboard new dealers.  Leverage and maintain CRM PND Pipedrive “deals.”

·       Develops a business plan to meet or beat KPIs set by Zone Sales Manager

·       Gap analysis reporting by sensing market conditions, identifying sales obstacles and opportunities. Develop, issue, and track Dealer Development plans within assigned territory.

·       Manages assigned active dealer programs, primarily those dealers with Gold and Elite status.

·       Conduct onsite dealer sales training including dealer portal tools.

·       Develops productive working relationship with Inside Sales Associates and customer support personnel.

·       Lead/participate in trade show events, exhibits, and dealer sales events.

·       Manage dealer inventory including transfers and VMI.

·       Acts as the voice of the customer to Zone Manager and Engineering

·       Develops productive working relationship with Customer Service Representative

·       Responsible for truck, trailer, and demos in their respective territory

·       Maintains ethical, cooperative relationships consistent with company image and goals.


QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.



·       Understanding of Agricultural, Outdoor Power Equipment and Powersports dealership operations.

·       Thorough understanding of sales process.

·       Demonstrated sales and negotiation skills.

·       Strong customer service and client focus that demonstrates initiative.

·       Proven proficiency in the use of personal computer accompanied by a strong aptitude for technical applications.

·       Mechanical skills.

·       Valid driver’s license and proven safe driving record.

·       Ability to drive truck/trailer.

·       Up to 80% travel. 3-4 nights per week

·       Ability to obtain a DOT Medical card.

·       Weekend availability as needed to support dealer and corporate events.




Bachelor’s or Associate degree in Business, Marketing, or a related field; or 3 years of sales experience with a dealer organization, a consumer product organization; or equivalent combination of education and experience.


WORK ENVIRONMENT:  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job.  This job operates primarily on the road visiting dealers.  This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.


PHYSICAL DEMANDS:  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  While performing the duties of this job, the employee is regularly required to talk or hear.  Ability to load and unload demo units from trailer.