P&L responsibilities for selective product lines
Manage 4 P’s effectively and communicate clearly to the entire staff
Support internal and external sales team with marketing/promotional tools
Develop annual promotional calendar to schedule out all events and all key marketing programs
Develop all marketing materials with support of graphic designers
Develop and implement digital marketing strategy and campaigns with support of two social media managers
Determines customers’ needs and desires by obtaining market information and getting internal and external customer feedbacks.
Assesses market competition by comparing the company’s product to competitors’ products.
Develop product marketing communication objectives, strategy and tactics
Assesses customer needs and sales effectiveness by calling on customers and evaluating sales call results.
Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses
Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and product ordering
Brings new products/accessories to market by analyzing proposed product requirements and work with company R&D team
Introduces and markets new products by developing time-integrated plans with sales, advertising, and promotion programs
Assisted in training internal and external sales staff
Contributes to team effort by accomplishing related results as needed.
Product Manager Skills and Qualifications:
Product Management, Traditional Marketing 4 Ps management, People Management, Understanding the Customer, Product Development, Requirements Analysis, Pricing, Planning, Competitive Analysis, Sales Planning, Inventory Control
About KYMCO USA INC.
Founded in 1963, KYMCO manufactured products are respected worldwide for their quality, value and durability. KYMCO is sold in over 100 countries and is now an OEM with over one billion-dollar sales and a global powersports leader with 6 million vehicles produced.
The short-term goal of KYMCO USA is to increase its market position so that it is on par with their sister companies in Europe. KYMCO’s strength has been well established in the scooter business as they are currently the #1 scooter brand in Taiwan and #2 in sales in Spain and #3 in sales in Italy and Germany.
KYMCO continues investing in cutting-edge technologies to win over consumers all over the world. KYMCO is taking the lead with the 1st ever smart scooter featuring Noodoe, a smart dash system that connects riders to their vehicle via a smart phone app.
KYMCO has always remained in the spotlight at EICMA in Milan with the 2018 unveiling of the Ionex scooter as a pioneer of the green movement in personal transportation. The SuperNex electric motorcycle with a six-speed manual gearbox was selected as one of the best products at EICMA, showing the company’s ambition to capture the electric market. In 2019, the reveal of the RevoNex sent excitement through the industry being the first electric street bike that features a six-speed manual gearbox.
Most recently, KYMCO announced its major investment with Grab, a company based in Singapore with a similar business model as Uber. While close to 3 million Uber drivers globally utilize cars and other vehicles, over 3 million Grab drivers rely primarily on scooters to maneuver around the narrow streets in Southeast Asia.
Globally, KYMCO has been the “true” OEM continuing manufacture products for its industry partners such as Kawasaki, Artic Cat/Textron and BMW. KYMCO plans to continue expanding the OEM business through new clients and through mergers and acquisitions.
KYMCO continues expanding their presence in the US by introducing innovative technologies and recruiting high caliber professionals. We welcome interested professionals to join KYMCO and create a brighter future in the Powersports Industry.